Ellie Lum of Klum House joins the pod to share her journey from friendship-bracelet maker to psychedelics dealer to graffiti artist, bike messenger, industrial sewer to educator and entrepreneur. She shares her feelings and insights about rules & structure, the difference between leadership & management, the importance of seeing yourself as separate from your company, using your values as major decision-making criteria, how graffiti informed her thoughts about marketing, and why teaching is so empowering. There's so much goodness here, but one of my favorite insights from Ellie is when she said: We live in an internal world that only exists to ourselves. But the work is out there. The work is in the material. You are the bridge.