Cultures within Capitalism

This is a podcast looking at all things company culture. Through this series, we’ll speak to entrepreneurs who are part of the Ask Holly How community to understand the different cultures that exist under the broad umbrella of capitalism. We’ll look into how our personal stories impact the cultures we create. Our music is composed and performed by me on the bassoon and Johnny Simon on guitar. It’s inspired by the 5-note pentatonic scale of Scottish folk music in the 18th century - the same time Adam Smith was formulating Capitalism. Our sound engineer is Johnny Simon, and our logo design is by Rodrigo Miguel with illustrations by Rodrigo & Kathleen Scudder. The [w/n] abbreviation is a nod to scientific chart-writing.

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Cultures within Capitalism

Jess Morelli of Palermo Body

November 21, 2024 • Holly Howard

This month on the pod, I welcome Jess Morelli of Palermo Body. Palermo has just celebrated their 9th anniversary this past September. Jess lets us in on her personal journey of growing Palermo over the last 9 years. From its very personal inception inspired by her Nona to the present day, where she leads a small team, manufactures in-house, and can be found throughout the US bringing botanical skincare inspired by the vibrancy of Sicily! She shares her insights on what inspires her formulation, what her fundraising journey was like, and how she sees the future of Palermo based on the rapidly evolving DTC landscape! It's such a fun conversation to hear what milestones meant the most to Jess (1K Instagram followers!) to grow beyond the feed and really nurture in-person relationships. Thanks to Jess for sharing these valuable insights for anyone growing an omnichannel business and how you can think about your own evolution!

People on this episode

Holly Howard

Host